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The Importance of Over-Communicating When Making Decisions

And This is How YOU Can Take Advantage

According to Ken Makovsky, in an article titled “Over-Communicating” on, over-communicating was defined thus: “It means repetition of the same message at least once, if not more.” Over-communicating may mean saying the same thing over and over, but in a business setting, you may need to be sure that people get the issue and their attentions are attuned into making decisions.

Most people are being constantly distracted by a lot of issues: family problems, work issues, social media, bills and a lot of other things. They may be physically present in a decision making meeting but they may be totally absent-minded.

Rousseau Kazi, the CEO and Co-founder of Threads advised that: Pause your “decision making” meetings and ask each person what problem you’re trying to solve (I bet you would be surprised by how many different answers you get). Take the time to articulate the problem/purpose to the point where you feel everyone will reiterate it the same way. This alone could save your team tons of time.

Explicit communication is particularly necessary when roles, responsibilities, and accountability are unclear. In partnership or collaboration, conflict often arises about who takes the lead, who makes decisions, who manages the process, and who is responsible for which tasks. This is why constant internal memos and notices should be circulated to inform each team member of the roles assigned and who has specific duties.

Communication doesn’t eliminate all conflict, but it goes a long way to preventing conflict from damaging relationships. When conflicts occur, the cause may be a statement not properly understood in the way it was used; when clarifications are done, dispute settlement is made a lot easier.

You should stay clear from ambiguity. People want the information as clear and specific as possible. By making a decision final, having a date in mind, and making sure there’s a streamlined way to make the decision (even if consensus can’t be reached), much stress and anxiety will be removed for everyone involved in the process.

To ensure that everyone is on board, ask follow up questions at different steps of the way. This will keep the people onboard as they would be more attentive so as to be able to answer your next question. Without this, decision making may take longer time than necessary as team members may be lost in the track of your briefing.

It is important to understand that information shouldn’t be limited to the major points alone, give background information. This will give your listeners a clear overview of what you are talking about. It can even help them give more informed opinions.

Communication is key in every organization. However, over-communication may be more key in making better, faster, and more informed decisions.

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