Misconception About Retail

Many people believe they understand retail operations because they interact with them, but they don’t. People have a lot of misconception about the retail business. It is very important to know what the misconceptions are the reality. The retail business is changing rapidly and an evolving business offers more opportunities to people associating with it. Despite the changes and transformations people still have some wrong ideas about retail businesses that need to be clarified.

  1. Retail workers want to be part time:

While people think that retail workers only want to work part time because most of  the people working are full time students. In reality, many of the employees are looking for part time jobs but many would love to give their job more hours if only they had the opportunity to do so. Managers set their working hours not employees and this is the reason why they don’t work up to their desired time period.

  1. Salaries are low:

Salaries are in fact only a small portion of a retail store’s expenses. If it is a very successful store, there will be many purchases in one hour worked by the employee. Which means the increase in cost of a few dollars would be distributed among the employees. If a retail business even increases a few dollars in the income of the employees no major affect will be seen on the average shopping trip made by a customer. Retail stores pay generously to employees because their income doesn’t affect them much and the percentage given to them is almost negligible.

  1. No career in retail:

Retails business is associated with the minimum wage. Retail jobs are often given to students and to people who are desperate to get a job. In contrast to this misconception retail stores are eager to promote people to higher positions from within. Most owners prefer people who have been working on the ground for a decent amount of time. Customer service, team building skills are very crucial in many fields of businesses.

  1. It’s all about the price:

Price plays a vital role when it comes to customer’s shopping decisions but this is not the only factor the customer keep in mind while shopping with their favorite retailer. Customers are inclined towards those retail stores, who provide quality, good customer service and innovative brands. They know that values tends to cost more.

  1. Retail workers are uneducated:

Many retail workers go to high school and college, but the average age of a retail worker is 37. These workers aren’t doing their job for fun money, they contribute a high percentage in the respective family’s income. Almost a third of retail workers have attended college and 15% of them have a bachelors degree. These educated workers have communication, organization and technology skills that managers in different companies values and look for in an employee they want to hire.