Join the Independent Sporting Goods Retailers Association today and access our network of thousands of retailers and partners. We are a leading resource for insight within current retail sporting goods trends and industry updates. Our members get exclusive access to data points, powerful tools for business success, and networking opportunities that propel their business opportunities to new heights.


And This is How YOU Can Take Advantage

As a producer or manufacturer, launching your products or even getting it to store is a big challenge that you face. After your production, there are easy ways to get customers to be aware of your products. A producer is expected to have a strategy, an excellent content strategy at that. In creating your product you must have definitely figured what the people needs, like creating a hair product for a community that has a dense population of women in terms of gender. So your sales strategy should be easy. Creating a content strategy can include supporting blog post and videos that educate and inspire your ideal customers to take action.

Write a blog post for the awareness of your product. You should learn to use the social media as everyone uses these platforms these days. However, if you are not a social media person, feel free to employ a social media manager to manage your social media accounts and promote your products on them. You should have brand ambassadors that would advertise, sell and deliver your products.

Email marketing is another one of the most effective channels in marketing your products. Email marketing will guide you and provide insight on how to market your products. There is no need to really exhaust your effort in writing and sending emails. It is made easy by setting up a collection of automated email campaigns that are designed to increase your revenue. Emailing new subscribers to show that you care about your subscribers.

If making sales is difficult, it is not really necessary to cash out on hiring sales managers; just consider adding an affiliate marketing problems to enable other people to promote your product for a commission and you only get to pay them if they make sales. They can share about your products on social media, comment on your products on blogs or even like a YouTube video where your product is being advertised. However, through custom means you will be able to track who is driving sales for you so that you can pay them. You should learn about the affiliation programs.

Learn to run a periodical social media contest where your customers can win prizes. Write a press release about your products. You can give this job to a blogger or a writer so they can write about your products. Ask influencers to share your products.

You can get the publicity of your product to the press. It is very huge way to reach many customers. It helps more people get aware of your product. Nonetheless, it could be difficult to get your product to the press. So you should target the bloggers. Send personal emails containing the description of your products and illustration or a photograph of your products.

Go live with periscope. The periscope is a new social platform and it has a marketing potential. Many products have been promoted through this live streaming tool. You can use periscope to provide the demo of your product. Take your customers through a question and answer session. Show them what’s special about your product.

Click Below to Join the ISGRA