How To Approach A Retailer To Carry Your Product

When you are trying to sell your product, approaching a retailer can be a hard job to do. It involves convincing him that your product can be a big success for the retailer and it is a product that the customer would love to buy. The strategy you take to approach a retailer should be very professional and respectful while it should also explain all the merits of your product and it’s selling point. Different strategies might be needed for approaching large retailers than going to independent owner-operated shops, but regardless of what kind of retailer you are approaching it is best to improve your odds of success if you reach the target market without wasting any of your precious time.

  1. Know the retail shop:

It is always a better option to target a small retailer rather than going for large retailers. Create a personal relationship with the retail owner, try to be their regular customer, this will help you learn the store’s business cycles, the purchasing patterns and customer preferences. All of these factors can be highly beneficial to help you target your audience. Your research should also consist of a review of the store’s floor layout, how the products are displayed in their aisles and the owner’s specific product choices. Take a good look at the store’s website. Try to create a contact by dropping an email rather than approaching them without any prior notice.

  1. Pitch:

The best way to get the foot in the door is to go in person to the retail owner and pitching the product. After you have sent an email to the retailer, try to meet the business owner face to face in a highly professional and scheduled meeting. This will help you to project the devotion for your product and explain how well your product matches with the products that are in the store’s overall inventory and brand.

  1. A small document:

Retailers take time to make up their mind. Considering their proposal can take significant amounts of time. To help quicken the process it is always better to send in a one or two-page sell sheet which covers all the essential information about the product and the value of the stocking of it. A sell sheet should include:

  • A summary of the product’s benefits
  • Photographs or illustrations of the product
  • Pricing information
  • Documentation of the product’s retail appeal
  • Website and contact information
  1. Packaging:

Every inch of the product matters when you want your product to make it successfully accepted by the retail owner. Giving a clear demonstration of what your product will look like and explaining how conveniently it fits onto the shelves may be the reason your product gets accepted. This may require hiring a skilled designer who knows how to create eye catching packaging for your products. It will help you encourage the retailers themselves to carry your product.