Dick’s Sporting Goods – Corporate Member Profile

DICK’S Sporting Goods, Inc.
345 Court Street
Coraopolis, PA 15108
United States
724 273 3400
http://www.dickssportinggoods.com
Sector(s): Consumer Cyclical
Industry: Specialty Retail
Full Time Employees: 16,800 

About Dick’s Sporting Goods, Inc.

Dick’s Sporting Goods sells a full range of sports and outdoor merchandise, from A (adidas cleats) to Y (Yeti coolers). The company’s some 850 namesake stores across the US offers sporting goods, apparel, and footwear and accessories through its in-store services and specialty shop-in-shops for leisure pursuits ranging from football, golf, and cycling to hunting and climbing. In addition to well-known brand names, Dick’s carries exclusive brands such as Walter Hagen, Second Skin, and Top-Flite. The company also operates about 95 Golf Galaxy and more than 25 Field & Stream stores, as well as associated e-commerce sites.

Operations

Dick’s reports through three primary merchandise categories: hardlines, apparel, and footwear. Hardlines, which includes equipment and gear, is the largest segment and accounts for about 45% of sales. Apparel and footwear brings in some 35% and over 20%, respectively.

The company purchases merchandise from approximately 1,200 vendors, including Nike (its largest), which represents more than 20% of the total. Beyond Nike and other well-known national and international brands, it sells products under its private-label brands such as Field & Stream, Fitness Gear, Lady Hagen, and Quest. Dick’s own brands contribute about 15% of sales.

Geographic Reach

Headquartered in Coraopolis, Pennsylvania, Dick also has a total of about 860 stores in 45-plus US states; its largest markets are California, Florida, New York, North Carolina, Ohio, Pennsylvania, and Texas, which together account for more than 40% of total stores.

It also has distribution centers in Goodyear, Arizona; Atlanta, Georgia; Plainfield, Indiana; Conklin, New York; and Smithton, Pennsylvania and a customer support center in Coraopolis, Pennsylvania.

Sales and Marketing

Dick offers their products to athletes through their network of retail stores and e-commerce sites.

The company is focused on developing its omni-channel offering, designed to serve customers however they prefer to shop — in stores, online, or through a combination of both.

It markets its products through traditional channels, such as newspaper, direct mail and seasonal use of local and national television and radio but is increasingly moving toward digital and personalized appeals, enabled by its customer marketing database and ScoreCard loyalty program. In 2019, the company launched ScoreCard Gold, an enhancement to their loyalty program targeting top-tier athletes.

Dick’s advertising expenses were $339 million, $322 million and $330 million for 2019, 2018 and 2017, respectively.

Financial Performance

Net sales increased 4% in fiscal 2019 to $8.8 billion from $8.4 billion in fiscal 2018, due primarily to a $305.2 million, or 4%, increase in consolidated same store sales.

The company’s net income decreased by $3.6 million to $297.5 million in 2019 compared to $319.9 million in 2018. The fall was due to the increase on both costs of goods sold and pre-opening expenses.

Cash held by the company at the end of fiscal 2019 decreased by $44.3 million to $69.3 million compared to $113.7 million in fiscal 2018. Cash provided by operations was $404.6 million while cash used for investing and financing activities were $129.3 million and $319.7 million, respectively.

Strategy

The key elements of their business strategy are: Focus on their Athletes; Authentic Sporting Goods Retailer; Drive Omni-channel Growth; Differentiating DICK’S Sporting Goods; and Investing in Youth Sports.

DICK’s key partners invest in their stores to showcase their brands. The company carry a wide variety of well-known brands, including adidas, Asics, Brooks, Callaway Golf, Columbia, Easton, Nike, Patagonia, TaylorMade, The North Face, Titleist, Under Armour and Yeti. DICK seek to leverage their partnerships to offer authenticity and credibility to their customers, while differentiating ourselves from their competitors. The company’s brand partnerships also provide them with access to exclusive products and allow them to differentiate their athletes’ shopping experience through initiatives such as their brand shops, which provide the company’s athletes with a wider and deeper selection of products from key brands.

Company Background

Dick’s was founded in 1948 when Dick Stack, father of company chairman and CEO Edward Stack, opened a bait and tackle shop. Edward joined the business full-time in 1977 and became CEO in 1984, when the company only had two locations.

In 1999 the company changed its name from Dick’s Clothing and Sporting Goods to Dick’s Sporting Goods. It went public in 2002.