Bass Pro Shops – Corporate Member Profile

Bass Pro Shops

BPS Direct, LLC (doing business as Bass Pro Shops) is an American privately held retailer of hunting, fishing, camping and other related outdoor recreation merchandise. Bass Pro Shops supports and sells merchandise for the National Audubon Society.

Bass Pro Shops was founded by Johnny Morris in 1971 in Springfield, Missouri. However, its first retail outlet opened in 1972.

In addition to the store, the founder also opened the Wonders of Wildlife in Springfield, Missouri. This museum and aquarium recreates a multitude of ecosystems and is considered the largest wildlife attraction in the world.[5]

In September 2017, Bass Pro Shops paid $5.5 billion to acquire Cabela’s. The deal was financed via preferred equity financing from Goldman Sachs and Pamplona. Goldman Sachs contributed $1.8 billion towards financing and Pamplona contributed the remainder for a total commitment of $2.4 billion. In 2019, Bass Pro Shops sold eleven of the Cabela’s stores to Sansome Pacific in a sale-leaseback scheme. The acquisition of Cabela’s resulted in 2,000 jobs lost in Sidney, Nebraska, Cabela’s headquarter at the time of the acquisition. Sidney had a population of less than 7,000 in 2017, when the 2,000 jobs were lost. As part of Cabela’s acquisition, Bass Pro Shops sold Cabela’s World’s Foremost Bank brand to Synovus and Capital One, a transfer of over $1 billion in assets.

Bass Pro Shops, Inc. is a multifaceted sporting equipment retailer, with a special emphasis on fishing, hunting, and camping. Operating out of Springfield, Missouri, the company is best known for its Outdoor World stores, massive facilities that combine a large selection of goods with amusement features, such as target ranges, fish tanks, restaurants, and video arcades. The original Outdoor World is located in Springfield and has become the single most popular tourist destination in the state of Missouri, attracting approximately four million visitors each year. Nearby Branson, Missouri, a mini-Nashville with two dozen country music theaters, draws more tourists overall, many of whom make the pilgrimage to Springfield to visit what has become the Mecca of fishing and hunting. Bass Pro Shops also runs a major mail-order business, which originally provided the platform for the company’s entry into megastores. Its private label sporting goods are also distributed to other sporting goods stores through its American Rod & Gun wholesale operation. In addition, Bass Pro Shops owns Tracker Marine, one of the largest U.S. boat manufacturers. In recent years Tracker has extended its brand to a line of recreational land vehicles to serve the fishing and hunting market. Moreover, the company runs an upscale, 850-acre resort, Big Cedar Lodge, in Missouri’s Ozark Mountains. Through one of its corporate partners, Gaylord Entertainment, Bass Pro Shops is able to expand its brand awareness through radio and television programs, as well as a nationally available magazine.

Bass Pro Shops, Inc.
2500 E. Kearney
Springfield, Missouri 65898
Telephone: (417) 873-5000
Toll Free: (800) 227-7776
Fax: (417) 831-2802
Web site:
Private Company
Incorporated: 1971
Employees: 7,900
Sales: $950 million (2000 est.)
NAIC: 451111 Sporting Goods Stores; 454110 Mail-Order Houses