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4 Trends Shaping Sports Retail

And This is How YOU Can Take Advantage

The sport retail industry is ever evolving. Any events changing within the economy or even the manufacturing of products can have a direct effect on sport store operations and sales. To be successful within your ever changing markets, you need to be flexible and progressive. Immediately understanding and implementing these latest trends can be crucial to your growth as a business and incoming revenue.

Expansion of E-Commerce

With the constant evolution of technology, sporting goods e-commerce has never been more crucial. Many stores have even started to connect with delivery services to provide order-in products and even workout equipment. Brick and Mortar operators should expand their services in order to keep up with the market.

How You Can Take Advantage:

  • Research your target market and learn what consumers value in their retailers.
  • What services could you use to provide more value?
  • What are the trending products and services that other leading retailers provide?

In-Store Shopping Experience

Retailers maintain foot-traffic by updating and re-inventing the in-store shopping experience to be much more personalized and interactive. Consumers love convenience, having the ability to easily browse and sample the products they desire.

How You Can Take Advantage:

  • Enhanced department services.
  • Individualize the shopping experience.
  • Provide sampling, education, and entertainment.
  • Integrate with technology.

Demand For Delivery

Sporting goods home delivery is constantly expanding and can include a seemingly unlimited plethora of product options. As these services become more available less and less consumers will be making their trips to traditional stores and opting to shop for their products online.

How You Can Take Advantage:

  • Research E-commerce and home delivery demands.
  • Learn about the most popular home delivery services.
  • Research and survey your consumers to see who or how they will value home delivery.

Natural Wellness

We’re currently immersed within the better-for-you movement with consumer purchases and desired natural choices. So it would be beneficial and imperative for retailers to provide consumers with easy access to natural conscious products. So many media resources and trends are promoting natural remedies for common everyday situations. Products that also enhance or fix something that the body may be perceived to be lacking is also rising in popularity.

How You Can Take Advantage:

  • Research popular health products.
  • Know who you’re targeting.
  • Learn about the products in your store that may be affected by these trends.

Independent Sporting Goods Retailer Association is here for all of your sporting goods industry needs. Hopefully you have found value within this article on the 4 Trends Shaping The Sport Retail Industry. We are interested in what you would like to learn more about, please let us know in the comments below.

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